Friday, February 18, 2022

Using QR Codes for theater programs

I've always had a genuine interest in environmental science. As a teenager growing up in the seventies, I witnessed an increased emphasis on being good stewards of our planet. Today, there seems to be a greater sense of urgency to embrace this philosophy in whatever way we can and as a result, I've adopted an electronic media strategy for delivering scripts, scores and even our theatrical programs to performing arts organizations, producers, artists and our fans. Over the last few years, we've been recognized as a "green" leader for the music theater industry by several prominent music theatre organizations and festivals.
2018 WYSIWWG Festival Program
Let's start to get away from providing all our music theater collateral in hard copy form. There are so many benefits to going "digital". With all the iterations that take place from the beginning of a music theatre project to it's final production it's truly mind-boggling the amount of waste we create for our beloved planet to deal with. Please consider this the next time you mount a show.