In any case, experience counts, it really does help to have gone through the process before. You're just better prepared and more familiar with the various parameters and pitfalls of implementing your show's ticketing through the fringe website. We've participated in the festival the last several years, but this was the first time we made the first cutoff of shows on the Fringe website. The event sets off an alarm bell to start implementing your marketing strategy. It's always cool to have more butts in your seats. The teams that manage the festival do an awesome job and the ticketing software is state of the art. Here's a link to Absurd Hero ticketing. See you in Edinburgh!