When It’s Just You and the Ghost Light

Jeremy Bullmore once said brands are built the way birds build nests, little twigs and scraps gathered over time. That rings true. Branding isn’t one big move. It’s lots of tiny choices that quietly add up to something that feels inevitable. When I began shaping the identity for Broadside, it felt exactly like that. I didn’t start with colors or layouts, I started by trying to feel the world of the show. It was like stepping into a print shop after midnight: ink still tacky on metal plates, lantern light catching the edges, the hum of something dangerous and hopeful in the air. There was smoke, and whispers, and the sense that anyone who walked through the wrong door might change history, or disappear.

Read Broadside's Creative Identity Manifesto

That feeling, that pulse, becomes the guide and the designs will follow. This show is not about historical wallpaper; it was about urgency and humanity and the grit it takes to tell the truth when the world would rather you didn’t. That’s really all a manifesto is. It’s not a dramatic proclamation. It’s just saying, here’s who we are and what we believe.  It happens before the world starts chiming in with opinions, algorithms, and mood boards. Once you find that center, the rest isn’t easier… but it is clearer. And if you do it right, people start picking up those little scraps, the way Bullmore described, and suddenly there’s a nest, a home for the idea you’ve been building all along.

Here's a link to the Broadside Identity Manifesto