AI, a creative director's wet dream

Before I retired I ran a small marketing communications company. We were actually the first web design firm in Colorado, an e-boutique of sorts, it's a long story, but the company was called Viewmark and we designed websites for several fortune 500 companies. I had come out of the engineering software market and had plenty of expert knowledge on 3D modeling and CD/ROM development before I started the company, but the web changed everything.

April Alsup on the nose of a B-17

I hooked up with some really talented software engineers and the next thing I knew we became one of the most successful web design firms in Colorado. I was the President/Creative Director and managed a team of a dozen graphic designers. We worked with Ogilvy, Leo Burnett and several large management consulting companies so they mostly managed the client side and provided us with high level creative strategy documents. I'd use the documents with designers on the execution of their websites and it was a match made in heaven.

Now, some twenty years later I use ChatGPT in a similar way, but these days it's just for my personal projects. I write my own creative strategy documents and use them when discussing designs with ChatGPT. I admit I miss the human interaction and there are plenty of things AI isn't very good at yet, but the process is fast and we work well together as a team. The promise of technology has always been to make life better and I'm sure this technology will make a profound contribution to the creative process.