Outdoor marketing for the Edinburgh fringe festival

I once had a career in marketing communications. My company was called "Viewmark" and we opened our doors in 1992. We mostly designed, built and maintained websites for large companies. We specialized in strategy, branding and business analytics, particularly in how online and offline marketing opportunities effect each other. It was a long time ago and the short answer is, it's important to use both vehicles when trying to build awareness and brand image. 

Festival Banner

I’m retired now and have been dedicating my time to my shows and giving young actors a taste of the international theatre scene. Developing and staging a new production involves many moving parts, and my aim is to produce at least one original show each year. You could say I’m a bit "old school" when it comes to marketing. I still find great joy in creating traditional marketing collateral. Here are a few design mockups from our Absurd Hero outdoor advertising campaign in Edinburgh. The designs were crafted by my talented friend, Melissa Rick.

Quad Rail Banner

Outdoor advertising can be expensive, but with over 3,600 shows participating in the 2025 Edinburgh Fringe Festival it's important to include it in your marketing mix if you want to be heard above all the competitive noise in Scotland.