"Celebrate the Theatre Makers"

I chose “Celebrate the Theatre Makers” as a campaign slogan for Absurd Hero because that’s exactly what the Edinburgh Fringe Festival is: a celebration—not just of shows, but of the people behind them. Every year, this gathering asks writers, actors, designers, and dreamers to come together and take an empty stage and turn it into something unforgettable. We know the odds, we know the absurdity of it all and like Camus’ hero, we lean into it anyway.

For me, the caricatures on the walls of many theater restaurants capture that spirit. Each one a little distorted, a little exaggerated, but undeniably part of the same brilliant, chaotic whole. They're not just portraits, they’re affirmations that everyone has a place in this strange, wonderful world we’ve chosen. We’re not here to polish the perfect version of ourselves. We’re here to be real, to be bold, to belong. That’s what we’re celebrating.

#celebratethetheatremakers #edfringe #daretodiscover #quickflyer