Thursday, August 20, 2026

A New Chapter for Viewmark

For years, I’ve produced my theatrical work under April Alsup Productions. It made sense when these projects were largely personal creative endeavors, but over time they’ve grown into something bigger, original music, theatrical productions, recordings, video, publishing, and an expanding body of work that deserves a home of its own. So going forward, I’m bringing it all under Viewmark®, the media production company I founded in 1992. Viewmark has evolved many times over the years, and this feels like a natural next chapter: a media production company focused on creating, producing, and publishing work for the performing arts.